Telecoms
Cellphone wars heat up in Egypt
UAE-BASED MOBILE telecoms firm Etisalat has ousted rival Vodafone to become the new shirt sponsor of Egyptian football giant Al Ahly. Etisalat Egypt has paid a reported US$22
One way to activate a sponsorship…
A GIANT WOOLEN England shirt was revealed in Auckland this week by England rugby sponsor O2 as part of its “ShearforEngland” campaign, which is encouraging fans to support the team via twitter. Th
Samsung quick to capitalise on Apple woes
SAMSUNG IS ONE of the most revered brands in the world of Olympic sport
Chelsea sponsor needs to reboot
ON THE PITCH Samsung has associated its brand with one of the world’s most successful teams with an enviable track record of wins at home and abroad.
Telefonica abandons Spanish operating division
TELEFONICA IS probably the biggest mobile phone sponsor that no one has heard of
Etisalat’s Global Picture
THIS WEEK Etisalat, the Abu Dhabi-based telco, activated its role as official telecommunications sponsor of the 2nd Annual Sri Lankan Airlines Pro Surfing Competition
Singapore – a small but perfectly-formed sports market
SINGAPORE’S RISING SPORTS sponsorship market is only starting to bear fruit, the results of the government’s conscientious effort in nurturing a sporting city, through a myriad of initiatives involving pri…
T-Mobile profits under pressure
T-MOBILE MAY BE Germany’s biggest mobile operator but it ranks a distant fourth in the USA behind AT&T, Verizon and Sprint.
Takeover possible at Teléfonos de Mexico
MOBILE PHONE operators are among the biggest sponsors of sport so Frontiers is always interested in corporate activity in the sector particularly where it involves the world’s richest man, Carlos Slim.
India proves graveyard for another mobile brand
ETISALAT, the Abu Dhabi-based mobile phone operator, has had its wings clipped in India where authorities have accused the company of breaching share rules
China Mobile are still party people
THE DOMINANT MOBILE provider with 72% of cellphone users in the world’s largest market is always going to rank one of the world’s top brands. Ch