Sporting Apparel

MEDIA REPORTS claim Euro 2012 seems sure to be the last tournament at which Umbro have its logo on the England shirts

THE EUROPEAN division of Japanese sportswear brand Asics has announced an overall net sales increase of 15

THANKS THIS WEEK to CNBC sports business reporter Darren Rovell (@darrenrovell) who tweeted this image of a t-shirt giveaway at Miami Heat’s home game against the Boston Celtics in the NBA Eastern Conference P…

REGULAR READERS of Frontiers will recall seeing Under Armour featured several times in our pages as we have tracked the brand's expansion ambitions into European football and rugby

FRONTIERS HAS reported before on the aggressive growth targets set by apparel brands adidas and Nike, suggesting the pair could be squaring up for a showdown at London 2012
Multi-sport

IN AN AGREEMENT which has amazed some observers, Nike is set to be announced as a Tier 3 partner of the Rio 2016 Olympic Games as well as the official kit partner of Team Brazil at London 2012 and Rio…

THIS FOLKS, if you didn’t already know, is Tim Tebow, the recently acquired New York Jets quarterback as he is introduced to the media at the Atlantic Health Jets Training Center on March 26, 2012.

DITCHING AN OLD partner and moving in with a new one is often acrimonious. Battles are often fought over property which In more normal circumstances would be seen as petty

SPORTS SPONSORSHIP affords its fair share of money-can’t-buy experiences for customers, but the UK Royal Family’s PR department has done Puma proud with this photo opportunity of Usain Bolt and Prince Har…

GIVEN THE contractual nature of sponsorship agreements it often surprises many outside the industry how much negotiation and compromise goes on, especially in the area of conflicting rights

PUMA HAS LONG been associated with the Italian national football team but this week’s Frontiers online analysis shows that the rights holder - the Italian Football Federation (FIGC) - is almost completely a…

JUST TO SHOW how important the Italian kit deal is to Puma, the sports and lifestyle brand’s CEO Franz Koch turned out for this publicity shot to in Genoa to promote Italy’s new away kit. K

THE TORTUOUS journey taken by major companies in their relationship with overseas manufacturers seems to have come full circle

BRADY vs MANNING: There has been plenty of talk before this Sunday’s Super Bowl about the relative brand endorsement strengths of quarterbacks Eli Manning of the New York Giants and Tom Brady of the N…

PUMA AND Kappa are both tied to major sports in Jamaica, but which brand has the greater share of voice?

TOTTENHAM HOTSPUR are flying high this season. Not only are they on course for a Champions League spot next year but, slip ups at Wolves aside, they may even challenge for honours in 2012

AC vs INTER: This weekend’s Milan derby between AC and Inter will showcase two clubs struggling to hang on to the financial coattails of Europe’s elite clubs. W

ADIDAS RENEWED its sponsorship of the British Olympic Association (BOA) until Rio 2016 this week, extending the partnership between the two parties to 33 years