Manufacturing
Dorna Sports looks to MotoGP model to drive sales of Superbike race title sponsorships
Dorna Sports, organiser of the Fédération Internationale de Motocyclisme Superbike World Championship, has begun marketing race title sponsorship rights based on the model of MotoGP.
Turkey – an emerging market with a passion for sport
The Turkish sponsorship market can be divided into three main sub-categories: sponsors which invest heavily internationally, sponsors which invest professionally locally and sponsors which invest locally…