Food & Drink

‘TIS THE SEASON to be jolly but there seems very little festive cheer in our newspapers and on our TV screens.

LA GALAXY vs MELBOURNE VICTORY: LA Galaxy played Melbourne Victory this week in a high-profile friendly match between arguably the top soccer club brands from Major League Soccer and the Hyundai A-League…

THE EXPANDING U.S. nutritional supplement company, MusclePharm Corporation, announced a one-year sponsorship deal with NFL superstar Chad Ochocinco, October 25

WHEN PEPSCICO announced it was almost doubling its NFL sponsorship from 2012 on the back of additional brands in its portfolio eyebrows were raised in the Frontiers office

COCA-COLA has announced a $4bn investment in China and emerged with comments that shine an uncomfortably harsh light on its home market

PEPSICO'S recent $1bn+ deal with NFL has raised the stakes for the brands involved and put pressure on the company to deliver

AT FIRST GLANCE, the cola wars entered a new dimension this week as Pepsico extended its sponsorship of the NFL in a 10-year deal representing an investment of around $2.3bn

NOT SATISFIED that its approach for Aussie beer brand Fosters was being taken seriously, SABMiller has gone on the offensive with a hostile takeover bid

THIS SHOULD BE a good week for Danish brewer Carlsberg as it announced its status as official beer partner to Arsenal Football Club in a deal likely to be worth around £10m.

RUSSIA HAS BEEN a graveyard for several global brands – BP, Daimler Chrysler and Siemens have all faced difficulties – so Pepsico’s deal to buy one of the country’s most trusted dairy companies has to …

THE BREWING INDUSTRY remains one of the biggest investors in sport despite growing levels of self-regulation and government legislation

ALTHOUGH OUTWARD appearances sometimes suggest otherwise, global brands have numerous challenges

PEPSI CONTINUED a long and irreverent tradition of selling against rival Coca-Cola with a new video advert featuring a polar bear drinking its product

THIS COLUMN regularly reviews mergers and acquisitions and attempts to tease out the likely impact on global and local brands so it was with interest that we read SportBusiness latest report on sport in…