Automotive

THIS IMAGE shows how BMW Group, the Official Automotive Partner to London 2012, will deploy vehicles from its Olympic fleet as part of the 70-day Olympic Relay around the UK

ACCORDING TO SOME analysts Volkswagen Audi group chairman Ferdinand Piech gave himself a very big 75th birthday present by buying his favourite motorbike manufacturer

FRONTIERS HAS always had a soft spot for Citroëns.

THE JEREMY LIN sensation has been at the centre of media attention since February 4 when “Linsanity” exploded onto the basketball scene.
Multi-sport

THE MAN WHO helped create The Olympic Partner (TOP) programme has told Sports Sponsorship Insider that “the most successful international marketing programme ever created” is on borrowed time if the rev…

AS THE WORLD struggles to gain economic momentum, a real gap seems to be opening up between companies powering out of the recession and those for whom the economic crisis exposed deeper weaknesses

TOO OFTEN Frontiers reports on acquisitions between major global companies which sees big-name brands disappear

THE CHALLENGE for a top sponsor of any team event is to capture the tribal loyalty of the teams involved whilst retaining positive profile no matter which ones progress through the knockout stages

JAGUAR LAND ROVER is a quintessential British brand famous for its stylish muscle cars and the best 4x4… in the world.

Football

US APPAREL COMPANY Warrior Sports has signed a six-year kit deal with English Premier League club Liverpool

LAST WEEK, BMW, the Official Automotive Partner of London 2012, unveiled its pavilion design for this summer's Olympic and Paralympic Games

NISSAN vs BMW: The announcement this week of Nissan as the automotive sponsor of the Rio 2016 Olympic Games for an estimated $200m puts BMW’s Tier 1 deal with the London 2012 Local Organising Committee i…

AS NISSAN WAS CONFIRMED as the latest major sponsor to be announced by Rio 2016, Frontiers dug into the Japanese car manufacturer’s business ambitions to see whether the deal makes sense.

ASIDE FROM signing up Puma as a sponsor of its rally car team, BMW has got itself into a bit of local bother with an innovative deal to promote its Mini Cooper car brand via social media

FRONTLOADED IS playing the patriot card this week with an image of the Serb superstar Novak Djokovic under pressure between sets at the Australian Open semi-final against Britain’s Andy Murray.

SINGAPORE 2010 vs INNSBRUCK 2012: Like the sponsorship model for the inaugural Summer Youth Olympic Games in Singapore 2010, the first Winter Youth Olympic Games in Innsbruck began with a clean sheet of…

THE YOUTH Olympic Games concept should be about sports development, not commercial exploitation