Automobile Manufacturing
Nissan Rio 2016 sponsorship matches regional ambitions
AS NISSAN WAS CONFIRMED as the latest major sponsor to be announced by Rio 2016, Frontiers dug into the Japanese car manufacturer’s business ambitions to see whether the deal makes sense.
BMW catches a cold with weather sponsorship
ASIDE FROM signing up Puma as a sponsor of its rally car team, BMW has got itself into a bit of local bother with an innovative deal to promote its Mini Cooper car brand via social media
C’mon Andy Murray…and Kia
FRONTLOADED IS playing the patriot card this week with an image of the Serb superstar Novak Djokovic under pressure between sets at the Australian Open semi-final against Britain’s Andy Murray.
Sponsoring the Winter YOG
SINGAPORE 2010 vs INNSBRUCK 2012: Like the sponsorship model for the inaugural Summer Youth Olympic Games in Singapore 2010, the first Winter Youth Olympic Games in Innsbruck began with a clean sheet of…
“We are part of Innsbruck 2012”
THE YOUTH Olympic Games concept should be about sports development, not commercial exploitation
Sponsorship shows winners and losers in global automotive industry
AUTOMOTIVE IS ONE of the most important sponsoring sectors and a bellwether of consumer and industrial confidence
No contest in NFL name game
NFL NAMING RIGHTS - Mercedes vs MetLife: ESPN’s Monday Night Football will come from the Mercedes Superdome, home of the New Orleans Saints, for the first time this season on November 28.
Pirelli putting wheels in motion for a slowdown
F1 OFFICIAL TYRE Supplier Pirelli is bracing itself for slower sales and the effects of global recession
Superdome proves a deal too far for Mercedes’ Lieb
ONE OF THE main men behind the recent naming rights deal of the Louisiana Superdome has been fired by his employers Mercedes-Benz USA
Positive vibes for Mercedes-Benz Superdome
JUST A FEW DAYS after the deal was closed, the investment in renaming the Louisiana Superdome has paid off for Mercedes-Benz
Mighty fallen or smart branding move by Aston Martin?
NEWS THAT luxury automotive brand Aston Martin has signed a sponsorship deal with German football club TSV 1860 Munchen has caused raised eyebrows all round
Happy days for Harry and Co
No wonder Harry Kewell’s looking so pleased with himself.
Mercedes rolls out Coulthard as ambassador to youth
MERCEDES HAS announced David Coulthard will front a new activity designed to “transform” the luxury marque’s image among a younger audience. The
Mercedes-Benz hits key market hot spots
THIS GLOBAL coverage map for online buzz and mentions over the last 12 months for “Mercedes-Benz” and “golf” demonstrates how successful the luxury car brand has been in activating its major championship golf sp…
Honda bike sales boost profits
MOTOGP AND INDIAN cricket sponsor Honda was decimated by the Japanese tsunami earlier in the year