Women's National Basketball Association (WNBA)
Coinbase expands WNBA presence
United States-based cryptocurrency exchange platform Coinbase has expanded its presence within the Women's National Basketball Association by partnering with the Women’s National Basketball Players As…
WNBA brings in US Bank to sponsorship portfolio
The Women’s National Basketball Association has secured a wide-ranging multiyear partnership with Minneapolis-based banking institution US Bank, which has been designated a top-tier WNBA Changemaker s…
Summer Stimmy – Bud Light & MLB/NBA/NFL/NHL/NWSL/WNBA
In April 2021, Bud Light collated assets from its US sport and music sponsorship portfolio to fuel a huge $10m ‘stimulus package’ campaign based around giving away 100,000 sports tickets, concert seats and beer.
Adidas, NBA extend global marketing partnership
Sportswear giant Adidas has extended its long-standing global marketing partnership of the National Basketball Association, Women's National Basketball Association and the NBA G League in a multiyear deal
NBA signs first league-level cryptocurrency deal with Coinbase
Pact with exchange platform adds to team-level activity in fertile space