WNBA
Call Your Shot ’21 – CarMax & the WNBA
Mid-2021, Women’s National Basketball Association sponsor CarMax ran a series of ads marking the league’s 25th anniversary – featuring basketball star Sue Bird – that went viral and drove attention around the issue of gender bias in sports.
Game Growers – Nike & the NBA
Amid the 2019-20 NBA/WNBA season, the ‘Nike Game Growers’ initiative saw the sportswear giant work with the league to close the basketball participation gap for girls.
Seattle Storm announces 10-year partnership with Symetra
The Seattle Storm has announced a 10-year partnership with Symetra Life Insurance Company, which will have branding on the upper left-hand shoulder of the WNBA team's jersey as part of the deal