WeAreFearless
WeAreFearless and Hackney Women’s FC
The WeAreFearless agency’s shirt sponsorship deal with Hackney Women’s FC highlighted its expertise in women’s sport and followed the launch of a dedicated women's sport division.
Sponsors should be bold and engage with fans in shutdown, say agency heads
Leading sports marketers have urged sponsor brands to use bold creative ideas and stay relevant with sports fans during the Covid-19 pandemic