United States Tennis Association (USTA)

Tennis
Sponsorship & Marketing

American Express is returning as a US Open Tennis Championships sponsor in a multi-year renewal with the United States Tennis Association (USTA)
Tennis
Sponsorship & Marketing

The United States Tennis Association has announced digital fan features appearing on USOpen.org and the US Open app through its partnership with sponsor IBM, including artificial intelligence (AI) generated commentary.
Tennis
Sponsorship & Marketing

US jewellery maker Tiffany & Co. and hospital and medical services provider Mount Sinai have both announced multi-year renewals of their sponsorships of the US Open tennis Grand Slam. Tiffany & Co
Tennis

Tennis sponsorships across the four Grand Slams and the ATP and WTA Tours reached a combined value of approximately $378m (€374.9m) in 2022, up a sizeable 12 per cent from the 2021 total of $338m and a strong indicator of the commercial recovery from the Covid-19 pandemic over the previous two years.
Tennis
Sponsorship & Marketing

The United States Tennis Association has secured another commercial boost ahead of the US Open, with French sunscreen brand La Roche-Posay being named the inaugural official sunscreen partner of the grand …
Tennis
Sponsorship & Marketing

General Motors luxury car brand Cadillac has been named the official vehicle of the US Open following a multiyear deal with the United States Tennis Association
Tennis
Sponsorship & Marketing

The United States Tennis Association has added insurance provider Chubb as a sponsor of its premier grand slam event, the US Open
Tennis
Sponsorship & Marketing

Sports drink brand BodyArmor has announced a multi-year deal with the United States Tennis Association, which names BodyArmor Lyte the official sports drink of the US Open