United States Olympic and Paralympic Committee (USOPC)
IOC tops $3bn mark for Worldwide Partners
SportBusiness Sponsorship's research indicates The International Olympic Committee has surpassed its sponsorship revenue expectations for the four-year cycle that includes this year’s Summer Olympic Games in Paris.
The Jessica Long Story – Toyota & the IPC/IOC/Team USA
In February 2021, Toyota USA leveraged its Tokyo 2020 Olympic and Paralympic rights through a Super Bowl LV campaign starring 13-time Paralympic medallist Jessica Long.
USOPC and NBCUniversal sign up Eli Lilly as Team USA sponsor
The United States Olympic & Paralympic Committe (USOPC) has signed global pharmaceutical company Eli Lilly as a sponsor the US Olympic and Paralympic teams in a deal also involves its broadcast rights-holder…