United Airlines

Rights include first founding partner status for the $800m transformation of Capital One Arena.

United Airlines has been named the official airline partner of US Ski & Snowboard, the national governing body for skiing and snowboarding, in a deal through 2027

The University of Southern California (USC) has agreed a 10-year naming rights deal with United Airlines for the playing field of the Los Angeles Memorial Coliseum

Criticism of the sale of naming rights to the Los Angeles Memorial Coliseum has led United Airlines offering to retract its $69m (€61m) offer for the facility, according to the the Associated Press.