South African Football Association
One Nation, One Jersey (One Beer) – Castle Lager & the South African Football Association/SA Rugby/Cricket South Africa
In March 2019, Castle Lager leveraged its trio of South African national team sponsorships with a campaign revolving around a blended national team jersey, with live events, experiences, TV and social content and on-pack work.
MultiChoice steps up backing of South African football with referee sponsorship
Pan-African media group MultiChoice has signed a five-year sponsorship deal with the South African Football Association (SAFA)
Arbitrator to decide PSL, SAFA sponsorship dispute
A dispute between the Premier Soccer League and South African Football Association over the latter’s signing of a sponsorship deal with insurance company OUTsurance will head to arbitration.
SAFA signs up clothing partner
The South African Football Association has entered into a partnership with Turkish clothing brand D’S Damat.
South African FA takes off with new airline partner
South African Airways has agreed a partnership with the South African Football Association (SAFA), the sport’s national governing body.
ISPS moves into Africa with Mpumalanga Black Aces
Philanthropic organisation the International Sports Promotion Society has announced a shirt sponsorship deal with South African Premier Soccer League (PSL) team Mpumalanga Black Aces.
South African FA nets five-year deal with Nike
US sportswear company Nike has agreed a five-year partnership with the South African Football Association to become the governing body’s new technical sponsor from February 1.