Sky
EFL secures 50-per-cent uplift in Sky Bet title sponsorship renewal
Sky Bet, the UK sports betting and gaming company, has renewed its title partnership of the English Football League (EFL) for five more years, in what has been described as a record sponsorship deal for…
Sky ventures into esports sponsorship with record Guild deal
UK-based esports organisation Guild Esports has signed a record sponsorship deal with Sky, marking the European media and entertainment group’s first such agreement.
Sky takes over from Westpac as Wellington stadium sponsor
The multi-purpose venue formerly known as Westpac Stadium in Wellington, New Zealand will be called the Sky Stadium from the start of next year