Scottish Football Association (SFA)
Lidl bags deal with UK national football associations
Supermarket chain Lidl has announced partnerships with football’s national governing bodies in England, Wales and Scotland.
William Hill wagers on Scottish Cup extension
Bookmaker William Hill has agreed a deal with the Scottish Football Association to extend its title sponsorship of the national governing body’s Scottish Cup club competition.
SFA toasts new partnership with Tennent’s
Scottish lager brand Tennent’s has entered into a partnership with the Scottish Football Association national governing body.
SPFL title sponsorship demands revealed
The Scottish Professional Football League is seeking a naming rights sponsorship for its four professional divisions worth £1.75m (€2.2m/$2.7m) per season, according to leaked emails seen by the Press Association Sport news agency.
Scottish FA nets four-year extension with Mars
The Scottish Football Association has agreed a four-year renewal to its partnership with confectionary company Mars Chocolate UK.
32Red: Seeking brand consideration in a competitive market
Online gaming company 32Red will use its recently-signed shirt sponsorship with Scottish football club Rangers to drive brand awareness, as well as consideration of the brand when sports fans choose an online gaming provider.