Scottish Football Association (SFA)

M&S Food, the food division of the M&S retail chain, has signed multi-year sponsorships with the Football Associations of England, Scotland, Wales and Northern Ireland

The Scottish Professional Football League has called on the Scottish Football Association to arbitrate in its dispute with Premiership champions Rangers over the League’s title sponsorship deal with C…

Weetabix has built upon its deal with the English Football Association by signing a deal which covers the rest of the home nations in the UK as well as the Republic of Ireland

BT abruptly pivoted its activations to digital after the pandemic struck just a month after it launched a new, five-year ‘4-3-3’ Home Nations soccer sponsorship strategy in February 2020.

Each of the United Kingdom's national football associations has partnered with Nationwide Building Society to support the return of grassroots football

After 170 years of trading, high street chemist Boots’ first sport sponsorship backed women’s football via partnerships with all five football associations in the British Isles.

A UK Member of Parliament has proposed that the 42 Scottish professional football clubs sign a charter agreement to stop all gambling sponsorships between clubs and operators

Gambling companies’ grip on the backing of leading Scottish football competitions is diminishing following the news that the Scottish Cup title sponsorship deal with bookmaker William Hill will not be e…

Telecommunications giant BT has expanded its presence within British football by agreeing to become the Lead Partner of all four Home Nations football teams

UK confectionary group Mars Wrigley has extended its partnership with the Scottish FA. Under the new deal, the partnership will run until 2022, covering the next men’s World Cup in Qatar.

Food retail store chain Spar has agreed a deal with the Scottish Football Association to support the country’s women’s team as it prepares for its debut appearance at the Fifa Women’s World Cup. S

Supermarket chain Lidl has announced partnerships with football’s national governing bodies in England, Wales and Scotland.

Bookmaker William Hill has agreed a deal with the Scottish Football Association to extend its title sponsorship of the national governing body’s Scottish Cup club competition.

Scottish lager brand Tennent’s has entered into a partnership with the Scottish Football Association national governing body.

The Scottish Professional Football League is seeking a naming rights sponsorship for its four professional divisions worth £1.75m (€2.2m/$2.7m) per season, according to leaked emails seen by the Press Association Sport news agency.

The Scottish Football Association has agreed a four-year renewal to its partnership with confectionary company Mars Chocolate UK.

Online gaming company 32Red will use its recently-signed shirt sponsorship with Scottish football club Rangers to drive brand awareness, as well as consideration of the brand when sports fans choose an online gaming provider.