Rugby Football Union (RFU)

Rugby Union

Allianz is planning a series of grassroots and community rugby initiatives to support its naming rights agreement with Twickenham stadium, as it bids to ‘elevate its brand’ with a target market of commercial and personal lines customers in the UK.
Rugby Union

New Zealand Rugby is streets ahead of every other national union in its ability to generate sponsorship revenue, earning almost three times as much from its front-of-shirt deal as its next nearest rival.
Rugby Union
Sponsorship & Marketing

The English Rugby Football Union (RFU) turned down a lucrative sponsorship agreement with oil and gas firm ExxonMobil over fears of a backlash from the public, SportBusiness understands.
Rugby Union

Continental Tyres believes it can gain a more significant share of voice in the uncluttered rugby market than it would from a sponsorship deal in football. Faaez Samadi reports the tyre brand's new sponsorship agreement with the English Rugby Football Union.
Rugby Union
Sponsorship & Marketing

The English Rugby Football Union (RFU) has unveiled Continental Tyres as a new sponsor in a multi-year deal
Rugby Union

The 2021-22 European rugby season included the inaugural ‘Autumn Nations Series’ and saw fans welcomed back to Six Nations stadia.
Rugby Union

Honda fought off strong competition in the tender to find a new England Rugby automotive sponsor, SportBusiness understands