PSV Eindhoven
Eleven Sports Media moves into mainland Europe with PSV deal
UK sports technology and marketing company Eleven Sports Media has entered mainland Europe for the first time through a new deal with Dutch Eredivisie club PSV Eindhoven
All I Want for Christmas – Energiedirect.nl & PSV
In December 2020, Covid-19 prevented Dutch football fans from watching their teams in-person, so PSV sponsor energiedirect.nl pivoted to a virtual strategy to launch its annual club Christmas sweater.
Anycoin Direct pays PSV in Bitcoin in EU sponsorship ‘first’
Dutch Eredivisie club PSV Eindhoven has signed a two-year sponsorship with cryptocurrency trading platform Anycoin Direct, which will be paid entirely in Bitcoin
Philips extends PSV stadium and club sponsorship to 2031
Dutch multinational Philips has extended its long-standing sponsorship of Eredivisie club PSV Eindhoven for another 10 years, to 2031
VAR Stadium Take-Over – Hans Anders & PSV Eindhoven
Through the 2018-19 season, Dutch optician Hans Anders played on the Eredivisie’s introduction of VAR with a pitchside billboard activation at PSV Eindhoven.
PSV signs off on five-year kit deal with Puma
Dutch Eredivisie football club PSV Eindhoven has confirmed German sportswear manufacturer Puma as its new kit supplier in a five-year deal
Puma ‘to replace Umbro’ as PSV kit supplier
Dutch football club PSV Eindhoven is set to sign a lucrative kit supply contract with German sportswear manufacturer Puma
PSV Energie – Energiedirect.nl & PSV Eindhoven
Energiedirect.nl created an energy product specifically for fans of PSV Eindhoven to try and drive sales and reduce churn in the region.
Brands join forces with PSV to make ‘Brainport Eindhoven’ shirt deal
Five Dutch companies will pay for the main shirt partner position at Dutch Eredivisie club PSV Eindhoven from next season under the ‘Metropolitan Region Brainport Eindhoven’ banner.
PSV welcomes Investous as Global Online Trading Partner
Dutch Eridivisie club PSV Eindhoven has signed a new partnership with retail online trading broker Investous
Commercial income is king at Europe’s championship-winning clubs – report
Income from commercial operations has become the most important revenue source for the top European football clubs in eight leagues, according to a new report by KPMG’s Football Benchmark team.