NBA China
NBA China agrees sponsorship with digital payments giant Ant Group
NBA China has agreed a sponsorship deal with Chinese digital payments company Ant Group under which NBA content and new digital experiences are being created for users on the Alipay platform
NBA China strikes deal with Puma
Sportswear brand Puma has struck a “long-term” sponsorship agreement with NBA China.
The brand becomes an official partner of the basketball league in China.
NBA China agrees sponsorship deal with Xiaopeng Motors
NBA China has agreed a sponsorship deal with Chinese electric vehicle manufacturer Xiaopeng Motors covering the next three years
Slew of NBA’s Chinese sponsors suspend ties
An array of NBA China's Chinese-owned official partners have halted business with the league and its pre-season exhibition games in the country were temporarily in doubt, as the fallout continues from…
NBA China partners with Dicos fried chicken
Taiwanese fast-food chain Dicos has signed a new partnership with NBA China, in the run-up to this year’s NBA China Games.
NBA China links up with Chinese fintech firm X Financial
NBA China has inked its first partnership with a personal finance firm, in a new deal with Chinese fintech brand X Financial