National Rugby League
NRL audiences and TNF naming rights the driving force behind Kia sponsorship
Telstra targeting extension of long-running NRL partnership
Australian telecommunications company Telstra has rejected reports it could end its long-running naming rights sponsorship of rugby league competition the NRL, stating it is instead in talk over extending the deal.
Jabbry backs Gold Coast Titans
Australian National Rugby League team Gold Coast Titans has sealed a shirt sponsorship deal with digital media agency Jabbry.
JLT draws on Cowboys relationship for shorts spot
Insurance provider JLT has expanded its partnership with North Queensland Cowboys to become the front-of-shorts sponsor for the Australian National Rugby League team.
The Star links up with NSWRL for State of Origin campaign
The New South Wales Rugby League organisation in Australia has signed an official partnership with Sydney hotel and casino complex The Star.
Melbourne Storm doubles up with shorts partners
Australian National Rugby League team Melbourne Storm has secured automotive dealership Whitehorse Truck and Bus and Metsal Heat Rub Cream as shorts sponsors.
Kyocera inks extension with NRL’s Sea Eagles
Australian NRL rugby league team Manly Warringah Sea Eagles has signed a two-year renewal of its commercial partnership with Japanese printing products and electronics company Kyocera.
Newpave lays down sponsorship terms for NRL’s Knights
Asphalt contracting specialist Newpave Asphalt has agreed a shirt sponsorship deal with Australian National Rugby League team Newcastle Knights.
Harvey Norman on-side for NRL All Stars renewal
Home goods retailer Harvey Norman has signed a three-year extension to its title sponsorship of the National Rugby League’s All Stars match.
NRL’s Panthers extend with main partner
Australian NRL rugby league team Penrith Panthers has signed a two-year renewal to retain flavoured milk brand Oak as its major sponsor.
Wests Tigers extend ISC’s NRL streak
Australian NRL rugby league team Wests Tigers has agreed a five-year kit deal with sportswear company ISC.
Nib stays onside with NRL’s Knights
Australian National Rugby League team Newcastle Knights has agreed a three-year extension to its long-standing sponsorship agreement with private health insurance company Nib.
Meriton stays on with Wests Tigers
Australian residential development company Meriton has signed a one-year extension to its sponsorship of embattled National Rugby League team Wests Tigers.
NRL’s Sharks bolster shirt sponsors with Enzed signing
Australian National Rugby League team Cronulla Sharks has announced hydraulic hose and fitting supply company Enzed as its back-of-jersey sponsor for the remainder of the 2014 season.
NRL’s Sharks snap up LabourHealth shirt deal
Australian rugby league team the Cronulla Sharks has secured on-site workforce safety management company LabourHealth as its shirt sponsor for the remainder of the 2014 National Rugby League season.
Kyocera moves into NRL with Sea Eagles
Australian National Rugby League team Manly Warringah Sea Eagles has unveiled Korean electronics company Kyocera as its official shorts sponsor.
NRL’s North Queensland Cowboys extend Toyota journey
Toyota Australia and the North Queensland Toyota Dealers have renewed their principal sponsorship of Australian NRL rugby league team North Queensland Cowboys through 2017.
XCast takes jersey spot with NRL’s Wests Tigers
Australian National Rugby League team Wests Tigers has sealed a shirt sponsorship deal through 2016 under a broader partnership with social broadcaster XCast.