National Hot Rod Association
Mission Foods becomes new title sponsor of NHRA
The National Hot Rod Association (NHRA) has a new title sponsor for its premier professional series, signing up Mission Foods in a multi-year deal
NHRA brings in Camping World as pro series entitlement sponsor
The National Hot Rod Association has struck a multiyear partnership with recreational vehicle retailer Camping World to become the title sponsor of its premier professional series
NHRA sues Coca-Cola for allegedly severing sponsorship deal
The National Hot Rod Association is taking legal action against Coca-Cola after the global soft drinks brand allegedly called time early on its title sponsorship of the NHRA Mello Yello Drag Racing Series
Fiat Chrysler brands double up on NHRA title deals
Fiat Chrysler-owned car brand Dodge and car part brand Mopar have teamed up with Shell-owned lubricant Pennzoil to take title and presenting sponsor positions at four National Hot Rod Association events…