Nascar

Nascar has rejected a one-year extension offer from Nascar Cup title partner Monster Energy – paving the way for a new multi-partner, multi-tier sponsorship approach in 2020.

Nascar has suffered an exodus of corporate partners in recent years but the American stock car racing series received a timely boost today with the announcement of Geico as its 'Official Insurance Partner'

North American stock car-racing series Nascar has agreed a multi-year partnership with TrüNorth, a provider of limited liability warranties for commercial medium- and heavy-duty trucks.

North American stock car-racing series Nascar has signed a multi-year partnership with General Tire

LeithCars.com, a website for new and used cars, entered its first ever vehicle sponsorship in North American stock-car racing series Nascar at the weekend.

Drinks brand Monster Energy has renewed its title sponsorship of the premier series of North American stock car-racing championship Nascar until the end of the 2019 season.

Soft drinks producer Coca-Cola has renewed its sponsorship agreements with North American stock car-racing series Nascar and the International Speedway Corporation.

North American stock car-racing series Nascar has entered into a partnership with mortgage services provider Click n’ Close.

North American stock car-racing series Nascar has entered into a multi-year partnership with The Weather Company.

The Nascar North American stock car-racing series has entered into a multi-year partnership with hotel booking company Hotels for Hope.

The new title sponsor agreement between energy drink brand Monster Energy and the Nascar open wheel racing series for its top competition was described this month as a “steal” by motorsports marketing experts, after the organisation took a hit on the value of its top position.

The Nascar North American stock-car racing series has extended its partnership with the Mars Chocolate North America arm of food company Mars.

Liquid and powder coatings manufacturer Axalta Coating Systems has entered into a partnership with the International Speedway Corporation, which governs the race tracks of North American stock car-racing series Nascar.

Credit card issuer Credit One Bank has sealed a multi-year partnership with the Nascar stock car-racing series in North America.

Technology company Microsoft last month agreed a title sponsorship deal for the 21st race in Nascar’s Sprint Cup Series to cross-promote its central and team sponsorships with the organisation and the launch of its new operating system, Windows 10.

Solar energy systems company SunEdison has agreed a three-year commercial partnership with the Nascar North American stock-car racing series.