Modelo
‘Watch Parties presented by Modelo’ – Modelo and LA Galaxy
SportBusiness Sponsorship examines how Mexican beer brand Modelo uses a series of watch parties to activate its sponsorship deal with MLS side LA Galaxy.
Qatar Airways among founding partners of Concacaf’s W Gold Cup
Confederation of North, Central America and Caribbean Association Football (Concacaf) sponsors Modelo, Qatar Airways, Toyota and Valvoline have stepped up their backing of the governing body by becoming the founding partners of its new W Gold Cup competition.
Match of Ages/El Clásico De La Historia – Grupo Modelo/Corona & Club América/C.D. Guadalajara
At the height of the pandemic in Mexico, with live sports shut down across the country, beer brand Corona created a ‘best of’ match between Mexico's biggest soccer rivals.
UFC gets new Official Beer, renews with Monster Energy
Mexican beer brand Modelo is paying between $12m (€10.6m/£9.2m) and $14m per year as the new Official Beer of the Ultimate Fighting Championship, according to industry sources.