Login
Login
SportBusiness
Media
Insights
Reports
Data Analytics
Partnerships
The Long Game
PGR 2023
News
Analysis
Key Deals
Data snapshots
Activations
Brand profiles
Data Tools
Deals Tracker
SportBusiness Soccer
Liv
Cycling
Sponsorship & Marketing
Liv sponsorship extension a ‘natural fit’ for Tour de France Femmes
Female-focused cycling brand Liv has extended its sponsorship of the Tour de France Femmes following its maiden edition earlier this year
3 Nov 2022