Learfield IMG College

The Learfield IMG College agency and sports and entertainment consulting firm Elevate Sports Ventures have announced a strategic partnership designed to deliver new revenue growth opportunities across …

Renewal continues agreement initially struck in 2015

The University of California, Los Angeles and University of California, Berkeley, already facing economic pressure amid large-scale contract disputes with embattled apparel brand Under Armour, are now…

College sports organisation the Big 12 Conference has appointed the Learfield IMG College agency as its new sponsorship rights-holder