KPN

Mark Versteegen, head of corporate sponsorships at Dutch telecoms company KPN, explains why the company decided to stop sponsoring speed skating and focus on football, and how it is incentivising amateur clubs to sell its fibre broadband

Telco KPN has stepped up its support of the eDivisie by becoming the naming-rights sponsor of the competition, which is the esports arm of the top-tier Dutch Eredivisie football league