ITF
BJK Cup signs Elf Beauty as cosmetics sponsor
The Billie King Cup (BJKC) women’s team tennis event has announced a three-year global deal with US cosmetics brand Elf Beauty, in a sign of the increasing appeal of women’s sport to the beauty sector.
Billie Jean King instrumental in BJK Cup Elf Beauty deal
The relationship between former world no 1 tennis player and social activist Billie Jean King and US cosmetics brand Elf Beauty proved instrumental in the brand’s decision to sponsor the Billie Jean King Cup women’s international team tennis tournament.
Madrid-based VP Hoteles renews as official hotel of Davis Cup finals
The International Tennis Federation and Kosmos Tennis, the investment group that backs the Davis Cup, have renewed VP Hoteles as regional partner and official hotel of the Davis Cup finals
ITF adds sponsors for last Fed Cup Finals before competition revamp
The International Tennis Federation (ITF) has added French cosmetics company Sothys and Australian property developer AVJennings as International Sponsors for the upcoming Fed Cup final
ITF seals OFX partnership
Payments provider OFX has been signed up as the exclusive global foreign exchange partner of the International Tennis Federation
Louis Vuitton’s Davis Cup deal gets Kosmos era started
The revamped Davis Cup has reached a four-year Official Trophy Partner agreement with French fashion brand Louis Vuitton