Irish Rugby Football Union (IRFU)

Rugby Union

Vodafone has folded additional women’s national team rights into its sponsorship deal with the Irish Rugby Football Union, as the pact continues to help it to build brand affinity and awareness in the highly competitive Irish telecoms sector.
Rugby Union
Sponsorship & Marketing

The Irish Rugby Football Union (IRFU) has signed a four-year extension to its kit deal with sportswear manufacturer Canterbury.
Rugby Union

New Zealand Rugby is streets ahead of every other national union in its ability to generate sponsorship revenue, earning almost three times as much from its front-of-shirt deal as its next nearest rival.
Rugby Union
Sponsorship & Marketing

The Irish Rugby Football Union (IRFU) has announced a new four-year sponsorship with Britvic Ireland-owned water brand Ballygowan
Rugby Union

The 2021-22 European rugby season included the inaugural ‘Autumn Nations Series’ and saw fans welcomed back to Six Nations stadia.
Rugby Union
Sponsorship & Marketing

The Irish Rugby Football Union (IRFU) is searching for a new sponsor for its autumn internationals with Irish stout brand Guinness not continuing its sponsorship of the series of matches, ending its backing…
Rugby Union
Sponsorship & Marketing

Opel Ireland, the Irish division of the Opel car brand, has agreed a three-year sponsorship of the Irish Rugby Football Union spanning both the men’s and women’s international teams.
Rugby Union

A year like no other saw the 2020 Six Nations paused in March and not resumed until the start of the 2020-21 season in October.
Rugby Union

Faced with a Covid-enforced shutdown of Irish rugby in spring 2020, Irish Rugby Football Union sponsor Energia pivoted activation of its title sponsorship of the All-Ireland League Awards to an online campaign and ceremony.
Rugby Union

Launched ahead of Ireland’s 2019 Guinness Six Nations defence and running through to the autumn Rugby World Cup in Japan, the multi-phase ‘Everyone In’ campaign was the latest iteration of Vodafone’s Ireland’s long running ‘Team of Us’ Irish rugby activation.
Rugby Union

In the lead-up to the 2019 Rugby World Cup, the IRFU’s principal partner activated via a unique rugby ball that linked the fans at home to the players in Japan.
Rugby Union
Sponsorship & Marketing

The Irish Rugby Football Union has extended its contract with kit supplier Canterbury as the brand looks to retain its presence across major rugby events
Rugby Union

Dove Men+Care used its rights in deals with the British and Irish rugby unions to create a combined campaign that ran from the 2019 Rugby World Cup to the 2020 Six Nations.
Rugby Union

In 2019-20, SportBusiness Sponsorship estimates that brands are spending about €129.3m ($142.5m) across the Six Nations and its constituent national rugby unions, in 131 deals.
Rugby Union
Sponsorship & Marketing

The English Rugby Football Union and Irish Rugby Football Union have extended partnerships with Champagne Bollinger and professional services group PwC, respectively
Rugby Union

Telecommunications Vodafone has renewed its main sponsorship deal with the Irish Rugby Football Union (IRFU), the governing body of rugby union in Ireland
Rugby Union

The Irish Rugby Football Union has ended its search for a title sponsor for the domestic All-Ireland League after electricity and gas supply company Energia agreed a five-season deal to back both the men’s a…
Rugby Union

The UK’s exit from the European Union may pose legal hurdles for sports sponsorship deals that cover both the UK and Ireland, according to a new report from LawinSport.