International Luge Federation
Skechers deals with Infront to bolster winter sports portfolio
US-based footwear brand Skechers has expanded its presence in winter sports by agreeing new sponsorships with the International Ski and Snowboard Federation (FIS) and the German Ice Hockey Federation (DEB)
Engelbert Strauss enters luge with sponsorship of FIL competitions
German workwear, utility-wear and protective equipment manufacturer Engelbert Strauss has expanded its sponsorship portfolio into luge by agreeing to become a main sponsor at the International Luge Federation’s (…
BMW maintains winter sports backing
German automotive manufacturer BMW has extended its partnership with the Infront Sports & Media agency, through which it will continue to sponsor a host of winter sports properties.
Liqui Moly bolsters winter sports sponsorship portfolio
German lubricants manufacturer Liqui Moly has strengthened its winter sports portfolio by agreeing deals to sponsor this year’s World Luge Championships and Ski Jumping World Cup series.
BMW strengthens ties with FIL
German automotive manufacturer BMW has reached a deal to become an official partner of the International Luge Federation (FIL).