Football Association of Wales

BT abruptly pivoted its activations to digital after the pandemic struck just a month after it launched a new, five-year ‘4-3-3’ Home Nations soccer sponsorship strategy in February 2020.

After 170 years of trading, high street chemist Boots’ first sport sponsorship backed women’s football via partnerships with all five football associations in the British Isles.

Sports fashion retailer JD has expanded its partnership with the Football Association of Wales (FAW) by becoming the title sponsor of the governing body’s revamped league structure.

The Football Association of Wales (FAW) has signed a three-year sponsorship deal with MG Motor UK