Esportes da Sorte
‘Legalisation is essential for the Brazilian betting sector | Darwin Filho, Esportes da Sorte
What’s important: Brand building and creating strong ties with passionate communities.
Target sports: Football, MMA, jiu-jitsu, stock car racing.
Grêmio adds Esportes da Sorte as shirt sponsor for Série A return
Campeonato Brasileiro Série A club Grêmio has agreed a shirt sponsorship deal with betting company Esportes da Sorte.
Atlético-MG extends with shirt sponsor, Goiás claims record deal
Atlético-MG has extended its shirt sponsorship deal with steel firm Gerdau, while fellow Campeonato Brasileiro Série A club, Goiás, has hailed a record agreement with betting platform Esportes da Sorte.