English Football League (EFL)
EFL sees benefits of longevity in Carabao League Cup title renewal
Carabao’s recent extension of its title sponsorship of the English Football League (EFL) Cup will see the energy drink brand become the longest serving naming sponsor in the tournament’s history.
EFL continues commercial streak as Carabao extends EFL Cup title deal
The English Football League (EFL) has followed its recent trend of securing major commercial extensions by signing a renewal of its EFL Cup title sponsorship contract with energy drink Carabao
EFL continues strong commercial momentum with 5-year Kellogg’s deal
The English Football League (EFL) has continued its strong recent commercial momentum with a five-year sponsorship deal with Kellogg’s.
EFL adds whiskey brand Jameson as new sponsor
The English Football League (EFL) has agreed a sponsorship deal with Irish whiskey brand Jameson
EFL overcomes Sky Bet sponsorship concerns to land lucrative renewal for clubs
The English Football League (EFL) found ways to mitigate gambling industry sponsorship concerns in its extended title deal with Sky Bet, believing that the agreement represented the best way to support its 72 member clubs.
EFL secures 50-per-cent uplift in Sky Bet title sponsorship renewal
Sky Bet, the UK sports betting and gaming company, has renewed its title partnership of the English Football League (EFL) for five more years, in what has been described as a record sponsorship deal for…
EFL extends Smart Energy GB sponsorship
The English Football League (EFL) has announced that Smart Energy GB will continue its sponsorship of the organisation for another two years
Long-term title sponsor replacement sought for EFL Trophy
The English Football League is looking to tie down a new title sponsor for the EFL Trophy, its second-tier domestic club cup competition
EFL adds Jewson to sponsorship pyramid
The English Football League has announced a sponsorship deal with UK builders merchant Jewson.
Jewson has been named as an EFL Supporter, the third tier in the league body’s sponsorship pyramid.
Leasing.com seals EFL Trophy title sponsorship
Online car marketplace Leasing.com has signed up as the new title sponsor of the EFL Trophy English football knockout competition
Carabao extends EFL Cup naming deal until 2021-22
Energy drink Carabao has signed a two-year extension of its naming partnership with the EFL Cup, England’s football league cup, which will be named the Carabao Cup until 2021-22.
Thai Airways renews with EFL, league boss announces exit
The English Football League has extended its partnership with Thai Airways for the EFL's five finals, including next Sunday’s Carabao Cup final between Chelsea and Manchester City.
EFL gears up for kick-off with Screwfix deal
Tools, accessories and hardware products retailer Screwfix has entered into a partnership with the English Football League, which operates the three divisions below the top-tier Premier League