Cadbury
Cadbury commits to long-term Wallaroos backing until 2029 RWC
The dividends are starting to pay off for Rugby Australia's huge hosting programme as Cadbury has agreed a new six-year sponsorship to be the 'Principal Partner' of the women's national team, the Wallaroos.
‘Sign with Fingers big and small’ – Cadbury and Chelsea FC
Cadbury used the renewal of its sponsorship deal with English Premier League club Chelsea to extend its ‘Sign with Fingers’ campaign, designed to support the UK’s deaf community.
Arsenal signs new long-term deal with Cadbury
Chocolate maker Cadbury has continued its recent sponsorship drive by signing a new long-term agreement with Premier League club Arsenal
Liverpool renews Cadbury sponsorship
Chocolate maker Cadbury has announced a three-year extension of its sponsorship of Liverpool, the third Premier League club with which the brand has renewed its agreement
‘We live and breathe chocolate and football’ | Nicholas Rogers, Cadbury
What’s important: Building deep relationships with consumers through sport.
Chelsea secures Cadbury sponsorship extension
Chelsea is the latest Premier League club to unveil a sponsorship extension with Cadbury, just three days after the chocolate brand announced its renewal with Manchester United
Cadbury extends Manchester United global sponsorship
Premier League club Manchester United has announced that chocolate brand Cadbury has agreed a multi-year extension to its global sponsorship deal
Club Together – Cadbury & 20 UK football clubs
Cadbury’s umbrella 2020-21 initiative leveraged its 20 individual UK football club partnerships through a programme of over 100 activations aimed at reinforcing its positioning as part of country’s cultural fabric.
Play on the Pitch Day – Cadbury & Manchester United
In September 2020, the Mondelez-owned chocolate business leveraged its MUFC rights to bring some of its employees to Old Trafford as the culmination of an internal staff reward programme.
Cadbury becomes official partner of Australian Olympic teams
Confectionery brand Cadbury Australia has become an official partner of the Australian Olympic and Paralympic teams for Tokyo 2020