Bundesliga
Wolfsburg to replace Adidas with Kappa
German football team VfL Wolfsburg has agreed a kit manufacturing deal with Italian sportswear brand Kappa, effective from the 2014-15 Bundesliga season.
Bayern Munich looking good with Henkel
German Bundesliga and Uefa Champions League champion Bayern Munich has announced a two-year sponsorship agreement with consumer products manufacturer Henkel.
Wolfsburg signs Nexen Tire deal
South Korean tire manufacturer Nexen Tire has agreed a deal to become an official sponsor of German Bundesliga top division football team VFL Wolfsburg for the remainder of the 2013-14 season.
Bundesliga posts 28% rise in central sponsor revenue
German football’s Bundesliga will earn around €35.55m ($47.6m) from its central sponsorship partners in the 2013-14 season, a 28.3-per-cent increase on the 2012-13 season.
Bundesliga’s central sponsorships deliver 150 per cent revenue growth in four years
SPONSORSHIP REVENUE from the central partners of German football’s Bundesliga has grown by over 150 per cent in the last four years, and will increase further in 2013-14 when new deals with logistics c…