Big 12 Conference
College sports conferences ‘exploring’ naming-rights sponsorships
College sports conferences have begun exploring naming-rights sponsorships as they look for new ways to draw revenue amid a changing financial landscape
Big 12 hires Translation to contemporize brand
The Big 12 Conference has appointed creative agency Translation to "contemporize the brand" amid a time of seismic change in the United States collegiate athletics landscape.
Learfield IMG College to market Big 12’s sponsorship rights
College sports organisation the Big 12 Conference has appointed the Learfield IMG College agency as its new sponsorship rights-holder