America’s Cup Event Authority
Prada becomes main sponsor of America’s Cup
Italian fashion house Prada has agreed a deal to become the new main sponsor of the America’s Cup sailing event.
Bermuda Tourism Authority sets course for America’s Cup
The Bermuda Tourism Authority has agreed a deal to become an official partner of the 35th America’s Cup.
America’s Cup toasts Champagne partner
Moët & Chandon has been unveiled as the official Champagne of the 2017 America’s Cup.
Bremont: America’s Cup to shift watch brand in US
UK luxury watch brand Bremont will use its Timing Partner deal with sailing’s America’s Cup and defending champions Oracle Team USA to help drive the company’s expansion into the US.
Gosling’s links up with America’s Cup
Gosling’s has been unveiled as the official rum and ginger beer of the 2017 America’s Cup sailing event.
BMW teams up with America’s Cup
Automotive manufacturer BMW has been unveiled as a global partner of the America’s Cup sailing event.
Land Rover backs Ben Ainslie Racing on America’s Cup campaign
British automotive company Jaguar Land Rover has secured the title sponsorship position with the Ben Ainslie Racing team ahead of the 35th America’s Cup sailing event.
America’s Cup: Louis Vuitton steps up to expanded deal
Luxury goods brand Louis Vuitton has added presentation rights to the America’s Cup and title rights to the World Series and Qualifiers in its renewal as title sponsor of the Louis Vuitton Cup challenger series in a two-and-a-half year deal.
Louis Vuitton expands America’s Cup partnership
Luxury clothing brand Louis Vuitton has expanded its association with the America’s Cup by becoming the title sponsor of the sailing event’s series.
PwC sets sail with America’s Cup
The Bermudan arm of multinational professional services company PricewaterhouseCoopers has been named as an official sponsor of the 35th America’s Cup sailing showpiece.
Bremont on time with America’s Cup
Watch manufacturer Bremont has sealed a deal to become the official timing partner of the America’s Cup and the sailing event’s defending champion, Oracle Team USA.
How the 2013 America’s Cup teams were funded
The value and scope of team sponsorships varied wildly among the teams that competed in the finals of the 34th America’s Cup, held in 2013.
America’s Cup sponsorship revenues still afloat
The 34th America’s Cup sailing event this September will reach around $100m (€77m) in sponsorship revenue despite a turbulent few months on and off the water.