AliExpress

Football
Sponsorship & Marketing

Uefa has added another Chinese brand to its sponsorship portfolio after agreeing a deal for online retail marketplace AliExpress to become an official partner of Euro 2024.
Football
Sponsorship & Marketing

AliExpress, the online global marketplace arm of Chinese technology giant Alibaba, has teamed up with its second major European football club in the space of a few weeks after agreeing a sponsorship deal…