News

AUTOMOTIVE GIANT Ford has become the third of six current Champions League sponsors to renew with Europe’s elite club football competition for the 2012-2015 seasons.

NEW UCI PRO TOUR cycling team GreenEdge has secured its first non-technical deal, signing a two-year agreement with Japanese car manufacturer Subaru

DUE FOR COMPLETION in September 2013, the Lincoln Haymarket arena in Nebraska, USA will be known as the Pinnacle Bank Arena after a new naming rights deal was announced this week

THE ISLE OF MAN TT's longest existing sponsor, the life assurance and pensions company Royal London 360, has confirmed its continued sponsorship of the Superstock TT for the next three years (2012-2014)

WORLDWIDE OLYMPIC partner P&G, parent company of brands such as Gillette, Ariel and Olay, has unveiled eleven Team GB brand ambassadors in the run-up to the London 2012 Olympic and Paralympic Games

TYRE AND RUBBER company Goodyear has agreed a deal to sponsor Italian Serie A club Juventus for the remainder of the 2011/12 season

THE WALES OPEN, played annually at The Celtic Manor Resort, will take on a Japanese feel for the next three years after International Sports Promotion Society (ISPS) signed on as the new title sponsor

THE JOCKEY CLUB, the largest commercial group in British horseracing, is exploring opportunities with one of the UK’s “Big Four” bookmaker brands to partner a mobile app that will help drive commercial reven…

THE ENGLAND and Wales Cricket Board (ECB) announced this week that Investec, the international specialist bank and asset manager, has become the new title sponsor of English Test match cricket for the…

DUBAI-BASED airline Emirates has confirmed its status as one of European football’s biggest sponsors after renewing its shirt sponsorship agreement with German Bundesliga club Hamburger SV for at least a…