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MAPLE LEAFS Sports and Entertainment (MLSE), owners of for the NHL’s Toronto Maple Leafs, has extended its partnership with Canadian courier company Purolator to take in sponsorship of the Maple Leafs’ off…

GERMAN BUNDESLIGA.2 club 1860 Munich, which was close to financial collapse earlier this year, has signed a main sponsorship deal with British sports car brand Aston Martin with immediate effect

CURRENT US OPEN champion Rory McIlroy this week signed a multi-year sponsorship deal with the UK arm of Spanish-based banking group Santander

TIER 2 SPONSORS of the Glasgow 2014 Commonwealth Games will pay one-twentieth the price paid by their London 2012 equivalents, Frontloaded can reveal

EMIRATES COULD be on its way to a triple crown of major Australian sports event title sponsorships having struck a three-year title rights agreement with the Australian Open golf championship

REIGNING SUPER BOWL Champions the Green Bay Packers have renewed their marketing partnership with the Ernest and Julio Gallo-owned New Amsterdam Gin brand for the 2011-2012 season

THE ITALlAN FOOTBALL Federation (FIGC) has extended its partnership with the consumer credit group Compass, in a deal brokered by the FIGC's exclusive advisors, RCS Sport
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WESTFIELD HAS become the Official Shopping Centre Developer of London 2012 in a deal that takes LOCOG beyond its upper sponsorship target of £700m.

PEPSICO AND the NFL renewed their longstanding partnership this week in a sponsorship deal which is one of the most lucrative in US sporting history. Original speculation valued the renewal at $2

SCUDERIA TORO ROSSO'S (STR) new sponsorship deal with Spanish oil company CEPSA and Canada’s Nova Chemicals could be the precursor to a wholesale livery change for the F1 team in 2012.