News

FORMULA ONE (F1) team Lotus has expanded its commercial portfolio by agreeing a one-year sponsorship deal with Columbia Records

DUBAI-BASED airline Emirates has agreed a five-year deal to become an official sponsor of ATP World Tour 500 event the Barcelona Open

SOUTH KOREAN CAR MAKER Hyundai has extended its partnership with Major League Baseball (MLB) team the New York Mets to include naming rights to a premium seating area at the Citi Field stadium.

THE MCE BRITISH SUPERBIKE Championship has announced that E-Lites, the UK-based electronic cigarette brand, will become an Official Sponsor of the series for 2013

ITALIAN SERIE A football club AS Roma has agreed a ten-year kit supply deal with American sportswear company Nike

LOGISTICS COMPANY DHL has agreed a two-year extension to its long-term partnership with Formula One, which sees the company remain as the Official Logistics and Global Partner of the World Championship

ORGANISERS OF the Sochi 2014 Winter Olympics have agreed sponsorship deals with American chemical corporation Dow Chemical Company and Russian jewellers Adamas

THE BADMINTON WORLD FEDERATION (BWF) has announced global sponsorship deals with Chinese sportswear firm Li Ning and energy drink company Red Bull China

THE FAS LANE RACING Nascar team has agreed a three-year sponsorship agreement with American drinks brand OXYwater

FORMULA ONE team McLaren has this week announced partnership renewals with Swiss luxury watch company TAG Heuer and Italian car accessory organisation Sparco