News

Football

German football club Eintracht Braunschweig has announced that Spanish car maker Seat will be its main sponsor, while Nike will be its kit partner, for the team’s return to the top-tier 1.Bundesliga in the 2013-14 season.

Football

Klaus-Michael Kuehne, majority owner of international logistics company Kühne + Nagel, has expressed his interest in acquiring the naming rights to German 1.Bundesliga football club Hamburg SV’s stadium.

Logistics and retail company Sunoco has signed up as the presenting sponsor of next month’s IndyCar race at the Pocono Raceway circuit in Pennsylvania, US.

Football

Chelsea has signed a 10-year extension to its kit partnership with Adidas in a deal the English Premier League football club claims is the biggest it has signed with a partner.

Winter Sports

The Sochi 2014 organising committee for the Winter Olympic Games has unveiled five new partnerships with Samsung, Volkswagen, Yamaha, Paul Hartmann and Power Technologies.

Football

The Football Federation Australia (FFA) national governing body is on the look-out for a new naming rights partner for the Australia national team after the Qantas airline opted to bring an end to its long-term deal.

Football

Imtech has announced its intention to withdraw from its sponsorship commitments to three German 1.Bundesliga football clubs in a move that will bring an end to its stadium naming rights deal with Hamburg SV.

The New Zealand arm of German car manufacturer Audi will serve as the title sponsor of the 2013 Winter Games NZ event.

Gymnastics

The USA Gymnastics national governing body has extended its sponsorship deal with Hilton HHonors, the loyalty programme for Hilton Worldwide’s 10 hotel brands, through to 2016.

Australian Rules Football

Cargo container leasing company SCF Group has signed up as a development partner of AFL Australian rules team Richmond.