South America
Sport Recife signs kit deal with Under Armour
Campeonato Brasileiro Serie A football team Sport Club do Recife has entered into a kit partnership with US sportswear manufacturer Under Armour.
Bodog enters Brazilian football market with Copa do Brasil
International online gaming brand Bodog has made its first foray into the Brazilian football market by agreeing to sponsor the Copa do Brasil, the country’s top club knockout tournament.
Fluminense signs new main sponsor
Credit card company Valle Express has agreed a two-year deal to become the new main shirt sponsor of Campeonato Brasileiro Serie A football club Fluminense.
Cruzeiro, Atlético Mineiro snap up new partners
Orthodontic clinic network Orthopride has agreed deals to sponsor Campeonato Brasileiro Serie A football clubs Cruzeiro and Atlético Mineiro, while the latter team has also partnered with educational group Universidade Brasil.
Corinthians adds new shirt sponsor
Campeonato Brasileiro Serie A football club Corinthians has signed a shirt sponsorship deal with financial services company Valle Express.
Botafogo renews with shirt sponsors
Campeonato Brasileiro Serie A football team Botafogo has extended its shirt sponsorship deals with Cercred, Neto’s and Pega Carga.
Atlético Paranaense teams up with Copacol
Campeonato Brasileiro Serie A football club Atlético Paranaense has agreed a shirt sponsorship deal with meat and food processor Copacol.
Chapecoense lands Sicoob deal, São Paulo renews with Urbano
Chapecoense has agreed a shirt sponsorship deal with financial services company Sicoob, while fellow Campeonato Brasileiro Serie A football club São Paulo has extended its partnership with food producer Urbano.
Vasco da Gama signs Diadora as new kit partner
Campeonato Brasileiro Serie A football team Vasco da Gama has agreed a kit supply deal with Italian sportswear brand Diadora.
Uber extends kit deal with Atlético Mineiro
Transportation network company Uber has extended its kit sponsorship deal with Campeonato Brasileiro Serie A football club Atlético Mineiro.
Newell’s Old Boys replace Adidas with Umbro
Argentinian Superliga football club Newell’s Old Boys has agreed a kit supply partnership with UK sportswear brand Umbro.
Caixa set to commit to Cruzeiro
Government-owned bank Caixa Economica Federal has signed its intention to extend its contract as the main shirt sponsor of Cruzeiro, according to the Campeonato Brasileiro Serie A football club.
Santos president seeks to end Umbro deal
The new president of Santos, José Carlos Peres, has said the Campeonato Brasileiro Serie A football club will terminate its partnership with UK sportswear manufacturer Umbro, citing the “ridiculous” terms agreed by its previous regime.
Corinthians extends with Nike, shirt sponsor
Campeonato Brasileiro Serie A football club Corinthians has renewed its kit supplier partnership with US sportswear company Nike and extended a shirt sponsorship deal with English-language school Minds Idiomas.
Tag Heuer adds Copa Libertadores to football portfolio
Swiss watch manufacturer Tag Heuer has agreed a deal to sponsor the Copa Libertadores, the club football competition organised by the South American Football Confederation (Conmebol).
Polo bodies join forces for showpiece event
U.S. Polo Assn., the official brand of the United States Polo Association, has been named as the official apparel sponsor of the Argentine Open, one of the sport’s leading events.
Peruvian Football Federation lands BBVA deal
The Peruvian Football Federation (FPF) has entered into a partnership with Lima-based financial services company BBVA Continental.
Fluminense adds two new shirt sponsors
Campeonato Brasileiro Serie A football club Fluminense has agreed shirt sponsorship deals with mattress technology specialist Euro Colchões and education company Mackenzie.