Oceania
Ten more years for CUB and AFL
THE AUSTRALIAN FOOTBALL League (AFL) and SABMiller-owned Carlton United Brewers (CUB) negotiated a new 10-year partnership agreement, reportedly worth in excess of AU$50m, with Carlton Draught continuing…
BankWest beats burger chain to go state-wide with West Coast
AUSTRALIAN FOOTBALL LEAGUE (AFL) franchise, West Coast Eagles, the second richest club in the league by revenue after Collingwood, has struck two deals reflecting the strength of its heritage and future…
Bet on Aussie regulations
Sportingbet Australia made the most lucrative sports betting sponsorship deal in National Rugby League (NRL) history when it extended its relationship with the Brisbane Broncos for a record $1.8m over three years to 2013.