Italy
TIM advances Serie A club sponsorship policy
Former Serie A title sponsor Telecom Italia (TIM) has agreed sponsorship deals with rivals AS Roma and SS Lazio, continuing the telco’s new club-by-club strategy.
Juve lands Azimut sleeve deal, TikTok for women
Juventus has filled one of the vacant positions on its men's team shirt, announcing global asset management firm Azimut as the new sleeve sponsor while TikTok has upgraded to shirt sponsor of the club's women's team.
Fiorentina lands Betway Scores as sleeve sponsor
Betway Scores has become the sleeve sponsor of Fiorentina in a deal with the Serie A side that took effect earlier this month
European success elevates Atalanta’s sponsorship proposition
Atalanta’s successes in European football mean it is beginning to vie with top Italian clubs for sponsorship opportunities.
BlockDAG adds Inter to football sponsorship portfolio
Blockchain firm BlockDAG has struck its second major sponsorship deal of the week after announcing an agreement with Italian Serie A club Inter Milan.
Inter returns to crypto sector with sleeve deal
The cryptocurrency sector’s strong presence in Italian football has been reinforced by Inter Milan’s new sleeve sponsorship deal with Gate.io.
Djarum-owned Polytron takes Como sleeve rights
Newly promoted Como 1907 has allocated its sleeve sponsorship rights to an Indonesian consumer electronics brand owned by the Djarum Group that purchased the club in 2019.
Drake-Nike collab in Venezia FC kit deal, rescue package
Nocta, the luxury clothing brand created by sportswear giant Nike and Canadian rap artist Drake, has made its first move into football, becoming the kit supplier of Venezia FC.
Zondacrypto opts for Atalanta sleeve rights over Juventus
Cryptocurrency exchange Zondacrypto has chosen Europa League winners Atalanta ahead of rival Serie A club Juventus to lead its sleeve branding efforts in Italian football
Atalanta lands security of three-season shirt deal
Atalanta has profited from its rising commercial appeal on the back of winning the Uefa Europa League by landing a three-season shirt sponsorship with sparkling water brand Acqua Lete
EXCLUSIVE: EA Sports poised to add Napoli, AS Roma to Serie A roster
EA Sports needs to agree deals with just four further teams to control the video game licensing rights to all 20 clubs in the Italian top flight.
Uber splits strategy in new deals with LaLiga, Como
Uber has split its approach to its latest European football sponsorship deals, turning to its Uber Eats food delivery brand to sponsor Spain’s LaLiga but marketing its main ride-hailing app business in a shirt deal with Serie A side Como 1907.
Qatar Airways replaces LeoVegas as Inter’s training kit sponsor
Qatar Airways has expanded its relationship with Inter Milan by becoming the Serie A club’s new training kit sponsor, replacing online gaming operator LeoVegas in the role.
Coca-Cola acts local with Napoli training kit deal
Soft drinks group Coca-Cola appears to have stepped back in time by attaching its masterbrand logo to the training kit and warm-up kit at Italian Serie A club SSC Napoli
Como signs with Adidas ahead of Serie A return
Como 1907 FC, which is returning to Serie A for the first time in more than two decades, has signed a multi-year kit supply deal with Adidas.
Inter secures BPER training ground naming rights deal
Inter Milan continues to stand out among its Serie A by leveraging training ground naming rights as a sponsorship asset via an expanded deal with Italian banking group BPER
Betsson Sport to feature on Inter shirts as gambling workaround
Inter Milan has announced a four-deal agreement with online betting and casino company Betsson to be its main sponsor with a 'sport infotainment brand' to feature on the club's shirts in a bid to circumvent Italy's rules on betting advertising.
BKT keeps faith in sponsorship with Serie B title renewal
Tyre manufacturer BKT continues to place its faith in sponsorship as a key part of its marketing mix after it signed an extension to its title sponsorship of Italy's second-tier Serie B