Indian Subcontinent

Kho Kho
Host Broadcast & Production

Ultimate Kho Kho, which is aiming to become the first professional kho kho league in India, has signed a three-year agreement with Mumbai-based sports marketing agency Rise Worldwide
Cricket
Sponsorship & Marketing

Indian Premier League franchise Gujarat Titans has announced a two-year principal sponsorship agreement with Indian electric vehicle manufacturer Ather Energy
Cricket
Sponsorship & Marketing

Indian Premier League franchise Lucknow Super Giants has announced a sponsorship deal with Taiwanese computer hardware firm Gigabyte Technology and its subsidiary gaming technology brand Aorus
Cricket
Sponsorship & Marketing

Indian Premier League franchise Sunrisers Hyderabad has announced a principal sponsorship agreement with Indian second-hand cars trading platform Cars24
Football
Sponsorship & Marketing

Arsenal has announced a “multi-year” sponsorship deal with Indian education firm Extramarks.
Cricket
Fan Engagement

Australian pay-television broadcaster Foxtel has secured a deal with the Pakistan Cricket Board for rights to the Pakistan Super League and home matches of the Pakistan national team, until April 2023
Cricket
Sponsorship & Marketing

Indian credit card challenger brand Slice has signed as the ‘Principal Sponsor’ of the Indian Premier League’s Mumbai Indians in a three-year deal, from 2022 to 2024. S
Cricket
Sponsorship & Marketing

Pakistan Super League franchise Lahore Qalandars has added three sponsors ahead of the 2022 season, which begins at the end of this month
Cricket
Sponsorship & Marketing

Indian conglomerate Tata Group is to replace Chinese mobile phone manufacturer Vivo as the title sponsor of the Indian Premier League cricket competition. The Times of India reports Tata will pay Rs6
Cricket
Sponsorship & Marketing

Fantasy gaming company My11Circle has agreed a deal to sponsor a new Indian Premier League cricket franchise that will be based in the city of Lucknow
Cricket
Sponsorship & Marketing

Indian fantasy gaming platform Howzat has been announced as the title sponsor of the inaugural Legends League Cricket tournament
Cricket
Sponsorship & Marketing

The Pakistan Cricket Board has agreed deals with Pakistani sports media and marketing agency TransGroup International for sponsorship rights around the Pakistan Super League T20 competition, running from…
Cricket
Sponsorship & Marketing

Indian non-fungible token (NFT) platform FanCraze has unveiled India white-ball captain Rohit Sharma and star bowler Jasprit Bumrah as brand ambassadors ahead of its launch
Sponsorship & Marketing

India's Pro Kabaddi League has added eight sponsors ahead of its return from a two-year hiatus tomorrow (Wednesday)
Cricket
Sponsorship & Marketing

Some Indian Premier League cricket teams are reported to be unhappy about an order from the Board of Control for Cricket in India barring them from agreeing sponsorship deals with cryptocurrency exchanges
Cricket
Sponsorship & Marketing

The Chennai Super Kings Indian Premier League cricket franchise has agreed a deal for tyre brand TVS Eurogrip to become its principal sponsor for three years from 2022
Cricket
Sponsorship & Marketing

Pakistani banking firm HBL has renewed its title sponsorship of the Pakistan Super League cricket tournament by a further four years
Football
Sponsorship & Marketing

English Premier League football club Manchester City has joined top of the table rival Chelsea in signing an agreement with Indian sports travel company DreamSetGo