Indian Subcontinent
Match Day Mania – Swiggy & the BCCI
Swiggy’s IPL 2020 activation spanned national and regional television, digital and social with humorous content reinforcing its brand benefits of convenience and simplicity.
Cracking the Game – Unacademy & the BCCI
Edtech startup Unacademy leveraged its IPL 2020 partnership – including title rights to the ‘Unacademy Fan of the Match’ and the ‘Unacademy Cracking Sixes’ – to target potential and current students aged 14 to 32.
Match Ball Delivery – DHL & the All India Football Federation
The centrepiece of DHL’s Hero Indian Super League activation during the pandemic-affected 2020-21 season saw the international logistics brand deliver the match ball to every game via drone to minimise unnecessary contact.
Unreal Fans of Kashmir – Adidas & Real Kashmir FC
Through India’s 2019-20 I-League season, Real Kashmir FC and kit partner Adidas rolled out an influencer-led campaign to boost second team support for the club (which had to play all its matches away from home due to security issues in Kashmir).
Google and Disney Plus Hotstar agree IPL ‘web stories’ deal
Internet search giant Google will show Indian Premier League match highlights this year via its Web Stories feature under a tie-up with Indian media group Disney Plus Hotstar
Mutual Funds Sahi Hai: Cricket Commentator Campaign – AMFI & the BCCI
The Association of Mutual Funds in India leveraged its associate partner status of the 2020 IPL to drive investment in mutual funds through a cricket commentary style campaign on audio streaming services and social media.
Expo 2020 becomes Rajasthan Royals’ main sponsor, MPL extends with KKR
The Rajasthan Royals has signed Expo 2020 Dubai as its principal sponsor, while gaming platform Mobile Premier League will continue in the same role for fellow Indian Premier League cricket franchise Kolkata…
Royal Challengers Bangalore agree kit deal with Puma
Indian Premier League team Royal Challengers Bangalore has agreed a multi-year kit supply deal with sportswear firm Puma, beginning this year
CSK extend with Equitas Small Finance Bank ahead of 2021 IPL
Chennai Super Kings, the Indian Premier League cricket franchise, has signed a sponsorship extension with Equitas Small Finance Bank
IPL stakeholders close sponsorship deals ahead of season start
The Indian Premier League, domestic rights-holding broadcaster Star India, and the league's teams are in the midst of closing a series of sponsorship deals ahead of the start of this year's tournament…
PhonePe extends IPL presence with six deals ahead of 2021 season
Indian digital payments platform PhonePe has extended its association with cricket's Indian Premier League (IPL) market by signing six sponsorship deals ahead of the 2021 season
Not Everyone Gets It – CRED & the BCCI
Indian fintech brand CRED, an official partner of 2020 Indian Premier League, leveraged its rights through a series of tongue-in-cheek TV and online ads starring iconic celebrities from the 90s.
BKT Tires agrees deals with seven IPL teams
Indian tyre brand BKT Tires has agreed sponsorship deals with seven Indian Premier League teams for the upcoming season
Rajasthan Royals sign helmet maker Studds as associate sponsor
Indian Premier League team the Rajasthan Royals wants to increase its sponsorship revenue by as much as 40-per-cent this year, and has agreed a two-season sponsorship deal with motorcycle helmet manufacturer…
Seven by MS Dhoni teams up with Nepal’s Everest Premier League
Indian sportswear company Seven by MS Dhoni has agreed a deal to become principal co-sponsor of the next three editions of Nepalese Twenty20 cricket competition, the Everest Premier League
Delhi Capitals extend with co-owner JSW Group as title sponsor
Cricket's Indian Premier League franchise Delhi Capitals has signed a deal to make its co-owners JSW Group the team's principal sponsor
IPL ‘to be staged in six cities’, online brokerage added as sponsor
Having last year decamped from India to the UAE due to the impact of the Covid-19 pandemic, the Indian Premier League will take place on home soil this year with six cities shortlisted as hosts
DHL makes T20 cricket move with Mumbai Indians back-of-shirt sponsorship
Logistics brand DHL Express has become a principal sponsor and official logistics partner of Indian Premier League (IPL) champions Mumbai Indians ahead of the 2021 season