World Test Championship
Multiple sponsors sign on for Disney Star’s coverage of WTC final
Pay-television broadcaster Disney Star has secured 28 sponsors for its coverage of India’s meeting with Australia in the World Test Championship (WTC) final.
GoDaddy strengthens ICC ties with WTC final sponsorship
US-based internet hosting company GoDaddy is among the sponsors of the ongoing World Test Championship final after becoming the latest brand to have agreed a deal with the International Cricket Council
ICC forges Shyam Steel deal for WTC final, streaming on ICC.tv in selected markets
Indian steel products manufacturer Shyam Steel has agreed a deal to become an official partner of cricket’s forthcoming inaugural World Test Championship final.
ICC signs up Himalaya Men as brand extends cricket presence
The International Cricket Council (ICC) has added men’s personal care specialist Himalaya Men to its sponsorship portfolio.
Sri Lanka Cricket secures JAT Holdings as sponsor, finalises Dialog Axiata deal
Sri Lanka Cricket has added paint manufacturer JAT Holdings to its sponsorship portfolio as well as confirming an extension with long-term sponsor Dialog Axiata
BCCI faces Australia tour without kit supplier as tender draws blank
The Board of Control for Cricket in India (BCCI) is thought to be facing the prospect of the Indian men's team touring Australia in November without a kit supply sponsor in place
Sri Lanka Cricket extends with main sponsor Dialog Axiata in reduced-value contract
Sri Lanka Cricket (SLC) has extended its association with main sponsor, telecommunications brand Dialog Axiata
PCB ends search for new main sponsor with Pepsi renewal
The Pakistan Cricket Board (PCB) has extended its contract with main sponsor, multinational soft drink brand Pepsi
Cricket West Indies signs up Castore in kit supply deal
Cricket West Indies has added starts-up sportswear brand Castore as its new kit supplier.
The deal was brokered by sport marketing agency Pitch International and has a duration of three years