Women's Big Bash League
BKT and Cricket Australia renew BBL deal to 2025
Indian-specialist tyre brand BKT, one of the most visible brands in global sports sponsorship, has extended its association with Australian cricket's Big Bash Leagues until at least 2025
Weber extends Women’s Big Bash title deal
Weber Barbecues has extended its naming-rights sponsorship of Australia’s Women's Big Bash League (WBBL) for another season.
Cricket Australia attributes A$5.1m loss to ‘challenging’ UK media rights market
Cricket Australia recorded a A$5.1m ($3.2m/€3.3
Weber replaces Rebel as WBBL title sponsor
Australian barbecue products brand Weber Barbecues has been named as the new title sponsor of the Women’s Big Bash League, the Australian Twenty20 cricket league.
Nike becomes official apparel partner of the Big Bash League
Nike has agreed a kit deal with the Big Bash League to supply all eight teams with playing and training wear for next season
Cricket Australia extends sponsorship with KFC
Cricket Australia has extended and expanded its long-running sponsorship agreement with fast-food restaurant chain KFC, covering naming rights to the Big Bash League and new rights around women's cricket
Women’s team and Big Bash rights raise value of Vodafone’s CA deal
Cricket Australia signed telco Vodafone as its Test match series naming rights partner at a double-digit percentage uplift on the previous contract
Round-Up: PP Sports ‘to sue’ EPL, Bach addresses Beijing expo, East Bengal to join ISL, and more
Chinese streaming platform PP Sports is going to sue the English Premier League over the termination of their media-rights contract for the 2019-20 to 2021-22 cycle, according to Chinese news service Beijing…