Uefa Europa League

Football
Sponsorship & Marketing

Team Marketing is looking to sell its final piece of Uefa Champions League sponsorship inventory for the 2024-27 cycle after inviting brands to bid for the last slot in the new second-tier category
Football
Licensing & Merchandising

Incumbents Team Marketing and Relevent Sports Group are the two agencies still vying to sell Uefa club competition rights from 2027-28 following recent presentations, SportBusiness understands
Football
Sponsorship & Marketing

Bus and train travel company becomes third German brand to sponsor the second and third-tier men's club competitions, filling the final sponsorship position.
Football

SportBusiness Sponsorship provides detailed analysis of crypto exchange Kraken's three sleeve sponsorship deals with Tottenham, Atlético Madrid and RB Leipzig.
Football
Licensing & Merchandising

At least five top-tier sports marketing agencies are vying for the chance to sell Uefa Champions League commercial rights from 2027-28 onward, after the deadline for bids passed this morning.
Football
Sponsorship & Marketing

German discount supermarket chain Lidl is to build on its successful sponsorship of Euro 2024 by becoming an Official Partner of the Uefa Europa League and Uefa Conference League for three seasons until…
Football
Sponsorship & Marketing

Betano's aggressive expansion into football shows no signs of slowing down after being unveiled as Uefa's new global betting sponsor for the Europa League and Conference League competitions.
Football

Decathlon has announced ambitions to sign ball supply agreements in South American football after becoming the official match ball supplier for the Uefa Europa League and Uefa Conference League.
Football

Jan De Schepper, chief sales and marketing officer for Swissquote, reveals why the company sponsors the Uefa Europa League and Conference League and why it exited a sponsorship agreement with Manchester United.
Football
Sponsorship & Marketing

The Uefa Europa League and Uefa Conference League are likely to have a new betting sponsor next season after Bwin, Uefa's first-ever major betting sponsor, decided not to extend its global sponsorship covering the two competitions, SportBusiness can reveal.
Football
Licensing & Merchandising

Uefa has opted to canvass the agency market again for global commercial rights sales to its flagship club competitions in a request for proposal process inviting bids over three or six seasons.
Football
Finance & Law

Highlight Communications, the parent company of the Team Marketing agency, has been delivered a boost with the removal of major investor Alexander Studhalter from the US Office of Foreign Assets sanctions…
Football
Sponsorship & Marketing

Oppo's global sponsorship deal with the Uefa Champions League may be under threat as European football's governing body has invited bids from mobile handset makers for its next club competition commercial cycle.
Football
Sponsorship & Marketing

Hankook Tire will continue to draw the benefits of promoting both its main brand and subsidiary Laufenn through its renewed sponsorship of Uefa's Europa League and Europa Conference League.
Football

Uefa is targeting €750m per season in sponsorship and licensing income from its three men’s club competitions from 2024-25 to 2026-27 in what would be a 39.2-per-cent-increase on the average of €538.7m per season generated in the current cycle.
Football

Consumers see Just Eat Takeaway.com as “significantly more prestigious, culturally relevant and exciting” as a result of its sponsorship deals with the Uefa Champions League, Europa League and Conference League, according to Marijn Luchtman, global head of sponsorships for the brand.
Football
Sponsorship & Marketing

Swissquote has become the second standalone sponsor of the Uefa Europa League and Uefa Conference League to renew for the next commercial cycle from 2024-25 to 2026-27
Football
Sponsorship & Marketing

Just Eat has extended its sponsorship of Uefa men's club competitions in a three-year deal following a request for proposals process.