Uefa Conference League

Football
Licensing & Merchandising

Incumbents Team Marketing and Relevent Sports Group are the two agencies still vying to sell Uefa club competition rights from 2027-28 following recent presentations, SportBusiness understands
Football
Sponsorship & Marketing

Bus and train travel company becomes third German brand to sponsor the second and third-tier men's club competitions, filling the final sponsorship position.
Football
Sponsorship & Marketing

German discount supermarket chain Lidl is to build on its successful sponsorship of Euro 2024 by becoming an Official Partner of the Uefa Europa League and Uefa Conference League for three seasons until…
Football
Sponsorship & Marketing

Betano's aggressive expansion into football shows no signs of slowing down after being unveiled as Uefa's new global betting sponsor for the Europa League and Conference League competitions.
Football

Decathlon has announced ambitions to sign ball supply agreements in South American football after becoming the official match ball supplier for the Uefa Europa League and Uefa Conference League.
Football

Jan De Schepper, chief sales and marketing officer for Swissquote, reveals why the company sponsors the Uefa Europa League and Conference League and why it exited a sponsorship agreement with Manchester United.
Football
Finance & Law

Highlight Communications, the parent company of the Team Marketing agency, has been delivered a boost with the removal of major investor Alexander Studhalter from the US Office of Foreign Assets sanctions…
Football
Sponsorship & Marketing

Oppo's global sponsorship deal with the Uefa Champions League may be under threat as European football's governing body has invited bids from mobile handset makers for its next club competition commercial cycle.
Football

Uefa is targeting €750m per season in sponsorship and licensing income from its three men’s club competitions from 2024-25 to 2026-27 in what would be a 39.2-per-cent-increase on the average of €538.7m per season generated in the current cycle.
Football

Consumers see Just Eat Takeaway.com as “significantly more prestigious, culturally relevant and exciting” as a result of its sponsorship deals with the Uefa Champions League, Europa League and Conference League, according to Marijn Luchtman, global head of sponsorships for the brand.
Football
Sponsorship & Marketing

Swissquote has become the second standalone sponsor of the Uefa Europa League and Uefa Conference League to renew for the next commercial cycle from 2024-25 to 2026-27
Football
Sponsorship & Marketing

Kipsta, the Decathlon-owned football brand, will replace Molten as the official ball supplier of the Uefa Europa League and Conference League in the next three-year cycle.